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About
Is your mission-driven organization ready for AI search?
The way mission-driven orgs get discovered online is changing fast.
I help advocacy groups, campaigns, and purpose-led startups diagnose where you are losing online visibility—and design a plan to fix it. I offer:
- A tech industry insider perspective on AI-era search optimization and organic discoverability
- Strategic action plans complete with content and asset design tailored to your exact goals
Alistar protocolos legales de manera rápida, fácil y sin errores con Proto.
Throughout the dozens of projects Natalia and I worked on together at Curebase, she was a true powerhouse - leading and implementing a visual rebrand; overhauling the company website to drive nearly a 300% increasein conversions; as well as advising customers on UI/UX best practices. Aside from her breadth of skills and stunning portfolio, Natalia is a wonderful person. She is thoughtful, compassionate, dedicated, and incredibly reliable.
Becca Raffo
Marketing Lead, Riverbay Management
Natalia possesses exceptional expertise in her field and excels in curating cohesive strategies that effectively unite visual identity with marketing efforts. Whether it is organic search optimization, developing brand strategies, designing user-centric experiences, or managing digital design initiatives, Natalia consistently excels in all areas. Her skills, coupled with her passion and commitment, make her an invaluable resource to any organization.
Allie McDevitt
Director of Marketing, Accelant
Natalia has an unparalleled multi-adept skill set in digital design, brand design, multi-media, organic search strategy, and web development that is impossible to find elsewhere. That greatly benefited our team, including optimization of technical backend SEO, production of multi-media assets, and design thinking. One of Natalia's greatest assets is her attitude and drive. Her work speaks for itself!
Shawn Malloy
VP of Marketing, Lindus Health
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Natalia has an unparalleled multi-adept skill set in digital design, brand design, multi-media, organic search strategy, and web development that is impossible to find elsewhere. That greatly benefited our team, including optimization of technical backend SEO, production of multi-media assets, and design thinking. One of Natalia's greatest assets is her attitude and drive. Her work speaks for itself!
Shawn Malloy
VP of Marketing,
Lindus Health
Lindus Health
Throughout the dozens of projects Natalia and I worked on together at Curebase, she was a true powerhouse - leading and implementing a visual rebrand; overhauling the company website to drive nearly a 300% increase in conversions; as well as advising customers on UI/UX best practices. Aside from her breadth of skills and stunning portfolio, Natalia is a wonderful person. She is thoughtful, compassionate, dedicated, and incredibly reliable.
Becca Raffo
Marketing Lead,
Riverbay Management Group
Riverbay Management Group
Natalia possesses exceptional expertise in her field and excels in curating cohesive strategies that effectively unite visual identity with marketing efforts. Whether it is organic search optimization, developing brand strategies, designing user-centric experiences, or managing digital design initiatives, Natalia consistently excels in all areas. Her skills, coupled with her passion and commitment, make her an invaluable resource to any organization.
Allie McDevitt
Director of Marketing,
Accelant
Accelant
What I do
I take tactics from tech to benefit purpose-led groups
I have watched AI fundamentally change organic search strategy from inside the tech world. That left me thinking - how can the new rules for online discoverability be applied to organizations whose top metrics for success aren't necessarily sales revenue, but the truly important stuff - volunteer signups, donations, even votes? That's where I want to help. So I translated insights from tech into custom, data-driven strategies for changemakers.
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SEO Strategy Consulting
Modern SEO—technical health, keyword strategy and content that actually earns visibility in a changing landscape.
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AEO Strategy Consulting
Prepare for how people search now—not just through Google, but through AI tools. I help position your content to show up in answers, not just rankings.
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Bespoke Content Strategy and Asset Design
Create content that’s structured to reinforce your organic search strategy—built to be understood by both humans and AI systems.
I’ll help you determine whether you actually need a full content hub, what content will drive the most impact, and how it should be organized within your site to maximize visibility across Google and emerging AI search.
I’ll help you determine whether you actually need a full content hub, what content will drive the most impact, and how it should be organized within your site to maximize visibility across Google and emerging AI search.
About
Running a campaign? Stay ahead of the AI curve with data-driven consulting and bespoke action plans.
I help progressive campaigns 1. Get oriented to the changing landscape of online discoverability 2. Diagnose where you need to optimize your website and branding to reach voters organically, and 3. Produce a custom action plan.
Services
Pre-launch consulting
Pre-launch Strategy + Roadmap
Haven’t launched your campaign yet? I help you develop a strategy for success in the modern search landscape.
This package includes a clear breakdown of your brand’s discoverability challenges and how to effectively address them. Deliverables include a detailed report with positioning data for your brand, data-driven target keywords and queries, and custom assets such as website wireframes and content maps tailored to your specific goals.
A fixed rate applies for the initial report, with an optional retainer available for ongoing implementation support.
Brand positioning analysis
Step-by-step pre-launch roadmap
Bespoke design assets
Post-launch consulting
Visibility Analysis + Action Plan
Already launched your campaign? This post-launch report helps you understand where your brand stands once it has had time to appear in organic search—while there’s still time to refine and optimize your strategy.
Deliverables include a detailed report with mid-campaign positioning data on search visibility, a competitor analysis to benchmark your performance, data-informed recommendations for optimization, and bespoke design assets—tailored to improve both user experience and search visibility based on real performance insights.
A fixed rate applies for the initial report, with an optional retainer available for ongoing implementation support.
Mid-campaign performance analysis
Competitor analysis
Custom UX/UI and SEO assets
Your questions, answered
Get quick answers to the most common questions about my services.
1. What do you actually do as an SEO/AEO consultant?
2. What is AEO, and how is it different from SEO?
3. Do I really need to care about AI search if my customers—or audience—are humans?
4. Why do mission-driven organizations like mine need bespoke support?
5. I'm skeptical about AI. Can I ignore this for now?
6. How does AI change brand and content strategy?
7. What kinds of problems do you help diagnose?
8. What do I get at the end of working with you?
9. Who is this best suited for?
Ready to get optimized for the AI era?
We start with a free discovery call to understand your goals, audience, and timeline.
Based on that, I recommend the best way to work together—typically one or two tailored service options depending on your needs and how hands-on you want to be.
From there, you decide if it’s the right fit.
Based on that, I recommend the best way to work together—typically one or two tailored service options depending on your needs and how hands-on you want to be.
From there, you decide if it’s the right fit.
hello@natalialedford.design
