What kind of projects do you take on?

I work with startups, mission-driven teams, and growth-focused companies that need more than just visuals—they need design that drives results. Most of my work sits at the intersection of brand, web, and marketing—whether that’s building a high-performing website, designing a scalable content system, or creating campaign assets that actually convert. I’m especially useful when design needs to support growth, not just look good.

Do you just design, or do you also think about strategy?

Both—and that’s where most of the value comes from. My work is grounded in how people actually find and engage with content today. That includes traditional SEO, but also how content is structured for AI-driven search and discovery. I’ll help you figure out what to create, how it should be organized, and how your site can support long-term visibility—not just launch something that looks polished.

What results have your projects driven?

My work is focused on performance as much as aesthetics. I’ve increased conversion rates by +89.8% on a marketing site redesign, helped drive ~300% growth in organic traffic through design and SEO strategy, and built scalable systems used across marketing, product, and campaigns. The goal isn’t just to ship design—it’s to create systems that continue to perform over time.

Brand Strategy to Dominate AI Search | Natalia Ledford Design Co.

Case Study

Webflow Marketplace

Improving engagement metrics for Webflow Marketplace's 600,000+ monthly users

My role:
‍

UX/UI Design, Web
Interaction Design
Graphic Design
Organic search strategy

Case Study

01/05

Case Study

Lindus Health

Branding and building a scalable web growth engine resulting in 105% boost in organic traffic

My role:
‍

Brand Strategy & Design
UX/UI Design, Web
Video Production
Organic search strategy

Case Study

02/05

Case Study

Curebase

Boosting organic growth by 300% through multimedia creation & SEO strategy

My role:
‍

Digital Design Management
Brand Design
Web Design
Organic search strategy
Video Production

Case Study

03/05

Case Study

National Geographic

Utilizing multimedia expertise to land earned media wins

My role:
‍

National Geographic Explorer (Grantee)
Film Production
Video Editing
Web Design
Graphic Design
Promotional Campaign Management
Earned Media Strategy

Case Study

04/05

Throughout the dozens of projects Natalia and I worked on together at Curebase, she was a true powerhouse - leading and implementing a visual rebrand; overhauling the company website to drive nearly a 300% increasein conversions; as well as advising customers on UI/UX best practices. Aside from her breadth of skills and stunning portfolio, Natalia is a wonderful person. She is thoughtful, compassionate, dedicated, and incredibly reliable.

Becca Raffo

Marketing Lead, Riverbay Management

Natalia possesses exceptional expertise in her field and excels in curating cohesive strategies that effectively unite visual identity with marketing efforts. Whether it is organic search optimization, developing brand strategies, designing user-centric experiences, or managing digital design initiatives, Natalia consistently excels in all areas. Her skills, coupled with her passion and commitment, make her an invaluable resource to any organization.

Allie McDevitt

Director of Marketing, Accelant

Natalia has an unparalleled multi-adept skill set in digital design, brand design, multi-media, organic search strategy, and web development that is impossible to find elsewhere. That greatly benefited our team, including optimization of technical backend SEO, production of multi-media assets, and design thinking. One of Natalia's greatest assets is her attitude and drive. Her work speaks for itself!

Shawn Malloy

VP of Marketing, Lindus Health

Shawn Malloy

VP of Marketing,
Lindus Health

Throughout the dozens of projects Natalia and I worked on together at Curebase, she was a true powerhouse - leading and implementing a visual rebrand; overhauling the company website to drive nearly a 300% increase in conversions; as well as advising customers on UI/UX best practices. Aside from her breadth of skills and stunning portfolio, Natalia is a wonderful person. She is thoughtful, compassionate, dedicated, and incredibly reliable.

Becca Raffo

Marketing Lead,
Riverbay Management Group

Allie McDevitt

Director of Marketing,
Accelant

Your questions, answered

Get quick answers to the most common questions about my services.

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Strategic design

Design

that converts¹

1. Nerd / noun / a person who is extremely enthusiastic and knowledgeable about a particular subject.

Multimedia design

for nerds

Expect nothing

less than perfect

Empowering people